There will be a seminar on “Understanding Seat Choices: the Trade-Off Between Locational and Personal Space Preferences” on July 26th (Tue). The presentation will be given by professor Simon Blanchard (Georgetown University).

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Location: N22, Room 102

Time: July 26th 2016 (Tue) 1:00 – 2:15 pm

Title: Understanding Seat Choices the Trade-Off Between Locational and Personal Space Preferences

Presenter: Professor Simon Blanchard (Georgetown University)

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[Title]

Understanding Seat Choices the Trade-Off Between Locational and Personal Space Preferences

[Abstract]

Consumers are often faced with choices that require them to tradeoff their locational preference with the need to maintain sufficient personal space (e.g., movie theaters, airplanes, classrooms). After we define attributes for locational choices and the need for personal spaces, we introduce a Bayesian methodology that allows for the identification of the heterogeneous drivers of choices faced by consumers in crowded environments. We illustrate the usefulness of the methodology an experiment of movie theater seating.

[Biography]

Simon Blanchard is Assistant Professor of Marketing at Georgetown University. He received his Ph.D. at Pennsylvania State University. His research interests include the development of empirical and statistical models to understand the large amount of heterogeneity observed in consumers’ decision making processes. He has published in journals such as the Journal of Consumer Research, the Journal of Marketing Research, Psychometrika, Psychological Science, and Marketing Letters.