- School of Business and Technology Management | Associate Professor
- Marketing
- hyejinkim@kaist.ac.kr | +82-(0)42-350-6316 ∥ N22, #605
Human voice (speech) analysis and applications in marketing
Machine Learning and applications in marketing
Bayesian Methods
Principle of Marketing (Undergraduate)
Marketing Research (Undergraduate)
Marketing Management (Graduate)
Ph.D. in Business Administration (major: Marketing, minor: Statistics), The Pennsylvania State University (2013)
M.S. in Marketing, Texas A&M University (2007)
B.S. in Business Administration (dual degree in Economics), Korea University (2006)
Associate Professor, Department of Business and Technology Management, KAIST, 2022-present
Assistant Professor, Department of Business and Technology Management, KAIST, 2013-2022
Hye-jin Kim, Young-Hoon Park, Eric T. Bradlow, and Min Ding (2014) PIE: A Holistic Preference Concept and Measurement Model. Journal of Marketing Research: June 2014, Vol. 51, No. 3, pp. 335-351.
Li Xiao, Hye-jin Kim, Min Ding (2013), An Introduction to Audio and Visual Research and Applications in Marketing, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 10) Emerald Group Publishing Limited, pp.213 - 253