Field of Study

Consumer Judgment and Decision Making
Self-control
Motivation
Hedonic Consumption
Food Consumption

Education

Ph.D., Marketing (Minor: Social and Decision Sciences), Carnegie Mellon University, 2013
M.S., Marketing, Carnegie Mellon University, 2009
M.B.A., Marketing, Seoul National University, 2006
B.B.A., Business Administration and B.A., French (Double Major), Korea University, 2003

Major Career

Associate Professor, Department of Business and Technology Management, KAIST, 2017-present
Assistant Professor, Department of Marketing, HKUST, Hong Kong, ​2013-2017

Key Papers

Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements,” Journal of Marketing Research, 53(6), 1034-1049.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food,” Psychological Science, 27(6), 894-903.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2014) “Social Defaults: Observed Choices Become Choice Defaults,” Journal of Consumer Research, 41(October), 746-60.