Field of Study

Human voice (speech) analysis and applications in marketing
Machine Learning and applications in marketing
Bayesian Methods

Courses

Principle of Marketing (Undergraduate)
Marketing Research (Undergraduate)
Marketing Management (Graduate)

Education

Ph.D. in Business Administration (major: Marketing, minor: Statistics), The Pennsylvania State University (2013)
M.S. in Marketing, Texas A&M University (2007)
B.S. in Business Administration (dual degree in Economics), Korea University (2006)

Major Career

Associate Professor, Department of Business and Technology Management, KAIST, 2022-present
Assistant Professor, Department of Business and Technology Management, KAIST, 2013-2022

Key Papers

Hye-jin Kim, Young-Hoon Park, Eric T. Bradlow, and Min Ding (2014) PIE: A Holistic Preference Concept and Measurement Model. Journal of Marketing Research: June 2014, Vol. 51, No. 3, pp. 335-351.

Li Xiao, Hye-jin Kim, Min Ding (2013), An Introduction to Audio and Visual Research and Applications in Marketing, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 10) Emerald Group Publishing Limited, pp.213 - 253