Field of Study

Internet Marketing
Mature Consumer Studies
Hi-tech marketing
Professional Marketing Research
B to B marketing

Education

Ph.D., Marketing, in College of Business, Georgia State University, USA (1995)
M.B.A., Marketing, in College of Business, Seoul National University, KOREA(1984)
B.S., in Business administration, Seoul National University, KOREA(1983)

Major Career

Professor, Department of Business and Technology Management, KAIST [Mar. 2009– present]
Professor, IT School of Business, Information and Communications University (ICU), [Sept. 2006 –Feb. 2009]
Dean, School of IT Business, ICU [Dec. 2005– Jun. 2008]
Associate professor, School of IT Business ICU [Dec. 2005– Jun. 2008]
Associate professor, College of Business Administration, Sejong University [Mar. 2003-Aug. 2008]
Assistant professor, College of Business Administration, Sejong University [Mar. 1997-Feb. 2003]

Key Papers

Lee, E, Mathur, A, Fatt, CK, Moschis, GP, The timing and context of consumer decisions Insights from the life course paradigm, Marketing Letter, 23, 2012

Ryu, MH, Kim, S, Lee, E, Understanding the factors affecting online elderly users participation in video UCC services, Computer in human behavior, 25, pp. 619-632, May. 2009

Mathur, A, Moschis, GP, Lee, E, A longitudinal study of the effects of life status changes on changes in consumer preferences, Journal of the academy of marketing science, 36, pp. 234-246, Jun. 2008

Lee, E, Moschis, GP, Mathur, A, A study of life events and changes in patronage preferences, Journal of Business Research, 54(1), pp. 25-38, Oct. 2001

Lee, E, et al., Web Marketing Revolution, OneandOne Books, 2010

Lee, E, Kim, S, Mature Consumer Marketing of 21th century, Hyungseol Books, 2004

Lee, E, Kim, S, Mature Consumer Behavior, Hyungseol Books, 2003

Moschis, GP, Lee, E, Mathur, A, Strautman, J, THE CHANGING MATURE MARKETPLACE: Buying Habits of Baby Boomers and Their Parents, Wesport, Connecticut: Quorum Books, 2000