Field of Study

Telecommunications Management Strategy and Economics
Demand Forecasting and Market Analysis
Interconnection
Information Technology Management
e-Business Management

Education

Ph.D., in Business, Graduate School of Business, The University of Iowa, USA (1990)
M.A., in Business, Graduate School of Business, SNU, KOREA (1982)
B.S., in Industrial Engineering, Seoul national University, KOREA(1976)

Major Career

Professor Emeritus of School of Business and Technology Management, KAIST [Sep. 2018 - Present]
Professor, Department of Business and Technology Management, KAIST [Mar. 2009– Aug. 2018]
Professor, IT School of Business, Information and Communications University (ICU), [Oct. 2003 –Feb. 2009]
Visiting Professor, Institute National des Telecommunications (INT), France.
Dean, School of IT Business, ICU [Jun. 2003-Jul.2004]
Director of IT Business Research Institute, ICU [Jun. 2002-Jun 2003]
Dean, School of Business, ICU [Mar.2000-Mar.2001]
Associate Professor, School o f Business, ICU (Jan. 1998– Sept. 2003]
Principal Researcher and Head of Telecommunications Management Section, Electronics and Telecommunications Research Institute (ETRI)

Key Papers

Apollos Patricks Oghuma, Younghoon Chang, Christian Fernando Libaque-Saenz, Myeong-Cheol Park, Jae Jeung Rho. “Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea.” Telecommunications Policy, 39(8), 658-677. (2015)

Young Wook Ha, Myeong-Cheol Park, Euehun Lee. “A Framework for Mobile SNS Advertising Effectiveness: User perceptions and behaviour perspective.” Behaviour & Information Technology, 33(12), 1333-1346, (2014).

Young Wook Ha and Myeong-Cheol Park, Antecedents of Customer Satisfaction and Customer Loyalty for Emerging Devices in the Initial Market of Korea: An Equity Framework. Psychology & Marketing, 30(8), 676-689, (2013).

Jongtae Lee, Myeong-Cheol Park, Junghoon Moon, (2013). “Factors affecting the performance of mobile office outsourcing: An approach using the FORT model and the MoBiS-Q”, Management Decision, 51(7), 1422 – 1441, (2013).

Cheong, JH ,Park, MC, Mobile internet acceptance in Korea, Internet research-electronic networking applications and policy, 15(2), pp. 125-140, (2005)

Kim, M.G., Park, M.C., Jeong, D.H., The Effects of Customer Satisfaction and Switching Barrier on Customer Loyalty in the Korean Mobile Telecommunication Service, Telecommunications Policy, 28(2), pp. 145-159, Feb. (2004)